Why You Should Geotag Instagram Photos

My argument to ALWAYS geotag Instagram photos.

One of the things I love, love, love about Instagram is the geotag feature because I love maps. I’ll give you a tip – I frequently use Instagram when planning trips. This is how I discover other travelers who have been to cool and interesting places and liked them enough to share their photos on Instagram. To me, this is their recommendation of something worth seeing, a great accommodation, or somewhere to enjoy a good a meal.

Pretty often, though, people utilize the geo-location space (located directly above the published photo) to advertise something, like their website address or Snapchat handle. I completely understand this because the placement is perfect for advertising. It’s right there, prominently featured and not lost in the text below the photo. I read the captions provided with photos on Instagram, but I do admit to cruising past a lot of it, too.

Personally, I will always use the geotag feature.

I didn’t use it once when sharing an old photo and it still bothers me. Being able to do this recently became easier to do with new apps created to add geotags to older photos taken with equipment without the capability. I use the app called MAPic – Geotag & Location Editor. Since I started using it, I’ve been able to share photos of my travels taken before I bought my first iPhone in 2010.

Like this photo taken while in Telluride, Colorado in 2003: 

Recent updates to Instagram feature geotags now more than ever.

There have been a number of updates to Instagram lately. For instance, the Explore page has been completely revamped. The endlessly scrolling page of recommended photos has been replaced with several features that use, you guessed it, geotags. These new search features makes finding places you’ve never heard of easier than ever before. Across the top of the page a rotation of photo collections are featured making it easier to discover people and now places, too.


The update groups photos by geotag location and shares them under common themes such as Walls of Wonder, featuring street art and murals from around the world. Last week, Gardens of Delight featured beautiful gardens like the Parco Dei Mostri, and 37 Iconic Movie Locations, both pictured above, but no longer featured on the Explore page.

One more update includes the option to search places in addition to hashtags and people. When you are on the Explore page and click in the bar to type a search, you can choose from Top, People, Tags, or Places. When you click on Places, you begin with “Near Current Location.” Choose to search nearby wherever you are or type a specific location in to quickly see the photos that other Instagrammers have shared recently.

Not only are these features useful for trip planning, but they also give your personal photos the potential to be seen by thousands of more people just by including the location. I’ll be using geotags to find great site seeing spots on my upcoming trips to Martha’s Vineyard, Houston, and Austin.

Share your thoughts on using geotags on Instagram photos.

Do you ever use them to plan trips or find a place to eat?

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  • Reply
    Lara Dunning
    November 29, 2015 at 7:47 PM

    I always try to remember to geotag my Instagram photos. It’s a great feature and helps the viewer get to the info they want-like where the heck is this place-fast.

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